Specific features financial services marketing

Employees may compensate by minimising the time spent with each customer in an effort to serve more people, but such responses have the potential to introduce human error into service delivery. Services are intangible and do not have a physical existence.

Finally, there is also differentiated marketing. Whereas, car travellers who have been involved in a traffic accident often walk away with minor injuries, the same cannot be said for airline travellers. Some evidence suggests that risk-averse consumers often use high price as a guide to quality.

Students in the eyes of banks have a potential to generate profit. There I also have a e-savings account. Home delivery options offered by restaurants above a minimum bill Specific features financial services marketing.

These changes should be carefully evaluated to ensure client acceptance and positive brand impact.

Services Marketing - Definition and Characteristics

There are a variety of different ways of doing this, but generally speaking segmentation bases fall into two distinct categories. A customer dissatisfied with the services of a barber cannot return the service of the haircut that was rendered to him.

Additionally, these characteristics influence the development of marketing strategies and the more tactical marketing mix—from the "packaging" and pricing of services bundles, to defining distribution plans and promotions options.

The micromanagement consists of four different components: Emotional responses to environmental stimuli fall into three dimensions; pleasure, arousal and dominance. The Final Factor What's right for your services organization?

Typically, the price includes a service access price that qualifies the consumer to request the service and a service consumption price for each delivered service. Managing waiting lines[ edit ] When demand exceeds capacity, customers may have to wait for services.

Given that customers enter into long term relationships with service providers, it is possible that some patrons will expect to be able to pay on account. Irregular fluctuations are unsystematic, short term fluctuations. Often the trend in sales is related to the stage of the product life cycle.

Service consumer count — the number of consumers that are enabled to consume a service. Therefore, creating client relationships, setting appropriate expectations, and learning to represent the company in an acceptable way e. Consumers rely on prior experience, direct product inspection and other information search activities to locate information that assists in the evaluation process.

First of all there is the consumer characteristics, which can be grouped into the following sub-headings: This feature is very vital because if customers wont have the confidence and the trust in financial institutions, then they wont come back. But once they have gained the trust from the customer It Is likely that they would remain with the organization.

The characteristics of financial services

Direct distribution vs multi-marketing and location decisions [49] [50] [51] Intermediaries: Pricing tactics indicated in service firms Place[ edit ] In making place decisions, there are several related questions which must be asked. The original contact person is the one who reduced risk for the client; when someone else delivers the service, the client may become agitated or wary.

The Financial Services Marketing Mix — Product and Price The major marketing management decisions can be classified in one of the following four categories: For a restaurant, however, peak seasons might coincide with main meal periods on a daily basis. It has become very popular in financial services marketing.

Single line queues are among the most common. Seasonal factors are recurring and relatively easy to predict. In addition, routine maintenance tasks or planned refurbishment activities, which involve downtime, should be carried out during off peak periods to minimise disruption to patrons.Marketing It has been suggested that there are two characteristics, which are specific for financial services marketing.

The first one would be fiduciary responsibility and the second one is the two-way information flows. kaleiseminari.comic Features of Financial Services Marketing It has been suggested that there are two characteristics, which are specific for financial services marketing. The first one would be fiduciary responsibility and the second one is the two-way information flows.

Jan 31,  · Law firms, management consultants, IT services and telecom providers, architectural groups, healthcare and educational organizations, financial and insurance institutions, and a multitude of business-to-consumer operations profit from performing and delivering people-based services.

Financial Services Introduction notes - features/characteristics of financial services, types of financial services, utility and significance for BBA. kaleiseminari.comic Features of Financial Services MarketingIt has been suggested that there are two characteristics, which are specific for financial services marketing.

The first one would be fiduciary responsibility and the second one is the two-way informat /5(1). Hence, internationalization strategies need to be carefully tailored to specific circumstances.

This chapter describes how the financial services industry emerged and how the first financial institutions started to engage in international transactions.

Financial Services

1 The characteristics of financial services; 2 Profit impact of internationalization.

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Specific features financial services marketing
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